I wanted to know how Search Engine Optimization worked and no one at my company seemed to be able to explain it to me.  I was starting to feel as if I was a little dimmer than the average person or if my IQ had dropped a few points over the last few years, because I just could not seem to get it. Finally after the presentation on our improved business ranking I collared the SEO expert in the hallway and asked him to explain it to me.  I think he had just been waiting for this opportunity to show all he knew about internet marketing strategy and how improving our overall web presence can improve our sales because of the increased traffic on our sight. It seemed simple when he talked me through it.  Then he showed me how it worked. I was amazed. It was really easy when I had the example right in front of me.

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